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Archie Gottesman

A wise rabbi once said: “Judaism is a great product, but the marketing sucks.” As a Jew and a branding professional, Archie is in full agreement. Archie believes that warm, meaningful Jewish rituals will keep people connected to their Jewish roots. This includes people who have a regular Jewish practice as well as those who are lukewarm, disengaged or totally new to Judaism. This led her to founding JewBelong.com a movement dedicated to rebranding Judaism. Archie knows about connecting with people through compelling branding. For 20 years, she was the voice behind Manhattan Mini Storage’s iconic billboard and subway ads, which featured such hilarious and provocative lines as: Why leave a city that has six professional sports teams, and also the Mets? And If you don’t like gay marriage, don’t get gay married. Archie currently sits on the board of the Women’s Board of the New Jersey Performing Arts Center (NJPAC). She is a past chair of Animal Haven Shelter, NYC, and a past board member at Kent Place School in Summit, NJ.

She is also a guest lecturer about family business at Columbia University. Archie is graduate of Northwestern University and a Wexner Heritage Program alum. She lives in Summit with her husband, Gary DeBode and they have three daughters and an ever-changing number of shelter dogs.